Product Designer
and Brand Expert.
I design products and identities that make complex things feel simple. I started out as a chemical engineer, so I bring an engineer's discipline to design: understand the whole system, trust evidence over opinion, and sweat the details that users feel but never see.
Selected work
I have 5 years of experience running successful design practices together with startups and top brands.
I came to design from chemical engineering, and it shows in how I work. Engineers learn to understand a whole system before changing any part of it, and I design the same way: mapping the entire user journey, testing assumptions against evidence, and choreographing each step into a seamless, intuitive pathway. Since 2020 I have designed products, interfaces and brands across fintech, e-commerce, education and Web3, including end-to-end product design at Terabyte Technologies and leading design at Blakkart. I hold an MSc in Chemical Engineering with Distinction, which keeps me fluent in the language of technical users, the people I most enjoy designing for.
Skills and capabilities
Deep understanding of user needs through research, persona development, and journey mapping to create intuitive, impactful experiences.
Strong grasp of typography, color theory, layout design, and visual hierarchy to craft cohesive, compelling designs across digital and print mediums.
Proficiency in tools like Figma, Sketch, and Adobe XD for wireframing, interactive prototyping, and refining user interfaces with attention to detail.
Ability to define brand positioning, voice, and visual identity, combined with creative storytelling that connects emotionally with target audiences.
Strong teamwork and communication skills to collaborate with cross-functional teams, present design ideas clearly, and incorporate feedback seamlessly.